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1
Damage from Corrective Advertising : Causes and Cures
Damage from Corrective Advertising : Causes and Cures
Peter R. Darke, | American Marketing Association | 2008 ,
2
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
Wilson, A.E, | Association for Consumer Research | 2008 ,
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