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1
To Have and to Hold? Implications of Disposition Tendencies for Consumer Research
To Have and to Hold? Implications of Disposition Tendencies for Consumer Research
Haws, K, | Association for Consumer Research | 2008 ,
2
The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals
The Tri-Mediation Model of Persuasion: Incorporating Negative Advertising Appeals
Coulter, K.S., | Association for Consumer Research | 2008 ,
3
Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy
Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy
Coulter, K.S., | Association for Consumer Research | 2008 ,
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