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1
Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
Bolton, L.E., | Association for Consumer Research | 2008 ,
2
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
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