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1
When Social Influences Have Far Reaching Implications
When Social Influences Have Far Reaching Implications
Popa, M, | Association for Consumer Research | 2008 ,
2
The Morphing Self: Changing Self-Concept as a Response to Threats
The Morphing Self: Changing Self-Concept as a Response to Threats
Schmid, C, | Association for Consumer Research | 2008 ,
3
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
White, K, | Association for Consumer Research | 2008 ,
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