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1
Instant Choices versus Slow-Developing Preferences: How Preferences Form and Change over Time
Instant Choices versus Slow-Developing Preferences: How Preferences Form and Change over Time
Liu, W., | Association for Consumer Research | 2007 ,
2
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Verhoeven, J. W. M, | Association for Consumer Research | 2007 ,
3
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Woisetschlager, D. M., | Association for Consumer Research | 2007 ,
4
Ordinary Resistance as a Parasitic Form of Action: A Dialogical Analysis of Consumer/Firm Relations
Ordinary Resistance as a Parasitic Form of Action: A Dialogical Analysis of Consumer/Firm Relations
Roux, D., | Association for Consumer Research | 2007 ,
5
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
6
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Look Who's Talking! Technology-Supported Impression Formation in Virtual Communities
Dambrin, C, | Association for Consumer Research | 2007 ,
7
Spinning Fantasies into Consumer Attitudes: A Fantasy-Realization Perspective of Attitude Formation
Spinning Fantasies into Consumer Attitudes: A Fantasy-Realization Perspective of Attitude Formation
Goss, R. J, | Association for Consumer Research | 2007 ,
8
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
Jiang, Y, | Association for Consumer Research | 2007 ,
9
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
10
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Forehand, M, | Association for Consumer Research | 2007 ,
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