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1
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
2
Consumer Experiences and Market Resistance: An Extension of Resistance Theories
Consumer Experiences and Market Resistance: An Extension of Resistance Theories
Close, A. G, | Association for Consumer Research | 2007 ,
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