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Minority Consumers' Experiences of Marketplace Discrimination in Services: A Conceptual Model of Antecedents and Customer Outcomes
Minority Consumers' Experiences of Marketplace Discrimination in Services: A Conceptual Model of Antecedents and Customer Outcomes
Walsh, G, | Association for Consumer Research | 2007 ,
2
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
Walsh, M. F, | Association for Consumer Research | 2007 ,
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