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1
The Effects of Different Category Context on Target Brand Evaluations
The Effects of Different Category Context on Target Brand Evaluations
Nam, M, | Association for Consumer Research | 2007 ,
2
Regulatory Focus and the Use of Time in the Evaluation of Persuasive Messages
Regulatory Focus and the Use of Time in the Evaluation of Persuasive Messages
Sellier, A.-L, | Association for Consumer Research | 2007 ,
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