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1
Choice With Inference is Different from Choice without Inference
Choice With Inference is Different from Choice without Inference
Gunasti, K, | Association for Consumer Research | 2007 ,
2
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences
Gunasti, K, | Association for Consumer Research | 2007 ,
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