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1
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
2
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
Walsh, M. F, | Association for Consumer Research | 2007 ,
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