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1
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Verhoeven, J. W. M, | Association for Consumer Research | 2007 ,
2
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Woisetschlager, D. M., | Association for Consumer Research | 2007 ,
3
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
Page, K. L, | Association for Consumer Research | 2007 ,
4
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
5
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Ambivalence as an Inoculating Agent: A Built-In Defense Against Attitude Change
Forehand, M, | Association for Consumer Research | 2007 ,
6
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
7
Information Search and Consideration Set Formation in a Web-Based Environment
Information Search and Consideration Set Formation in a Web-Based Environment
Punj, G, | Association for Consumer Research | 2007 ,
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