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1
People We Love to Love and People We Love to Hate: Predicting Desired Outcomes of Reality TV Scenarios
People We Love to Love and People We Love to Hate: Predicting Desired Outcomes of Reality TV Scenarios
Young, J. L., | Association for Consumer Research | 2006 ,
2
I Gave at the Office (And I Hated It): Changes in Preference for Ethical Behavior Following an Unrelated Ethical Act
I Gave at the Office (And I Hated It): Changes in Preference for Ethical Behavior Following an Unrelated Ethical Act
Young, J., | Association for Consumer Research | 2006 ,
3
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
Ward, M. K., | Association for Consumer Research | 2006 ,
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