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1
Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations
Too Good to be True vs. Too High to be Good: The Role of Product's Price and Form of Incentive in Sales Promotion Evaluations
Makienko, I., | Association for Consumer Research | 2006 ,
2
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats
Suri, R., | Association for Consumer Research | 2006 ,
3
A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
Brasel, S. A., | Association for Consumer Research | 2006 ,
4
Consumer Response to Price Presentation Formats: Implications for Partitioned Pricing and Transaction Bundling
Consumer Response to Price Presentation Formats: Implications for Partitioned Pricing and Transaction Bundling
Hamilton, R., | Association for Consumer Research | 2006 ,
5
An Exploration of Consumer Forgiveness Following Marketer Transgressions
An Exploration of Consumer Forgiveness Following Marketer Transgressions
Chung, E., | Association for Consumer Research | 2006 ,
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