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1
Empirical Support for an Item and Relational Conceptualization of Sponsorship
Empirical Support for an Item and Relational Conceptualization of Sponsorship
Weeks, C. S., | Association for Consumer Research | 2006 ,
2
Spnsorship-Linked Marketing : The Role of Articulation in Memory
Spnsorship-Linked Marketing : The Role of Articulation in Memory
T. Bettina Cornwell., | University of Chicago Press | 2006 ,
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