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1
New Advances in Mental Accounting: Underlying Mechanisms and Resultant Biases
New Advances in Mental Accounting: Underlying Mechanisms and Resultant Biases
Ulkumen, G., | Association for Consumer Research | 2006 ,
2
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
3
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
Sucharita Chandran., | University of Chicago Press | 2006 ,
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