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1
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
Matthew Thomson, | American Marketing Association | 2006 ,
2
How Far Do Feelings Go? How Attachments Influence Brand Extensions
How Far Do Feelings Go? How Attachments Influence Brand Extensions
Fedorikhin, A., | Association for Consumer Research | 2006 ,
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