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1
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, | American Marketing Association | 2006 ,
2
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
Roggeveen, A., | Association for Consumer Research | 2006 ,
3
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Anne L. Roggeveen., | University of Chicago Press | 2006 ,
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