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1
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
2
Price Skimming Paradoxes
Price Skimming Paradoxes
Gebhardt, G. F., | Association for Consumer Research | 2006 ,
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