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1
The Negative Stigma of Coupon Redemption
The Negative Stigma of Coupon Redemption
Argo, J. J., | Association for Consumer Research | 2006 ,
2
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
3
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
Darke, P. R., | Association for Consumer Research | 2006 ,
4
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
Jennifer J. Argo., | University of Chicago Press | 2006 ,
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