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1
Emergent Moderators of Affective Response in Consumer Behavior
Emergent Moderators of Affective Response in Consumer Behavior
Wyer, R. S., | Association for Consumer Research | 2005 ,
2
The Role of Brand-Elicited Affect in Brand Extension Evaluations
The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, C., | Association for Consumer Research | 2005 ,
3
Assimilation and Contrast in Consumer Price Perceptions
Assimilation and Contrast in Consumer Price Perceptions
Adaval, R., | Association for Consumer Research | 2005 ,
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