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1
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, | American Marketing Association | 2005 ,
2
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, | American Marketing Association | 2005 ,
3
The Self-Generated Validity of Measured Purchase Intentions
The Self-Generated Validity of Measured Purchase Intentions
Chandon, P., | Association for Consumer Research | 2005 ,
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