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Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits
Revisiting the Malleable Self: Brand Effects on Consumer Self-Perceptions of Personality Traits
Fennis, B. M., | Association for Consumer Research | 2005 ,
2
Service Validity and Service Reliability of Search, Experience and Credence Services: A Vignette Study
Service Validity and Service Reliability of Search, Experience and Credence Services: A Vignette Study
Galetzka, M., | Association for Consumer Research | 2005 ,
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