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Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions
Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions
Chowdhury, R. M. M. I., | Association for Consumer Research | 2005 ,
2
Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising
Mixed Emotions: Impact of Positive and Negative Emotional Content in Advertising
Olsen, G. D., | Association for Consumer Research | 2005 ,
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