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To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior
To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior
Pennings, J. M. E., | Association for Consumer Research | 2005 ,
2
The Effect of Primed and Framed Reference Points on Product Attribute Importance
The Effect of Primed and Framed Reference Points on Product Attribute Importance
Van Ittersum, K., | Association for Consumer Research | 2005 ,
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