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1
The Influence of Usage Expectations on Consumers' Emotional and Cognitive Responses to New Products
The Influence of Usage Expectations on Consumers' Emotional and Cognitive Responses to New Products
Moreau, C. P., | Association for Consumer Research | 2005 ,
2
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
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