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1
Finding Legs : Generativity and the Everyday Language of the Consumer
Finding Legs : Generativity and the Everyday Language of the Consumer
MacInnis, D., | Association for Consumer Research | 2005 ,
2
The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis, | American Marketing Association | 2005 ,
3
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
4
Goal-Motivated Reasoning: The Lure of the "Yes, I Can" Conclusion
Goal-Motivated Reasoning: The Lure of the "Yes, I Can" Conclusion
de Mello, G. E., | Association for Consumer Research | 2005 ,
5
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
Patrick, V. M., | Association for Consumer Research | 2005 ,
6
Exploring Shame and Guilt in Consumer Behavior
Exploring Shame and Guilt in Consumer Behavior
Matta, S., | Association for Consumer Research | 2005 ,
7
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
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