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1
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Luna, D., | Association for Consumer Research | 2005 ,
2
ACR Latin America: Fostering Research Opportunities in the Region
ACR Latin America: Fostering Research Opportunities in the Region
Gonzalez, S., | Association for Consumer Research | 2005 ,
3
Is There Any Marketing Value in National Identity?
Is There Any Marketing Value in National Identity?
Carvalho, S., | Association for Consumer Research | 2005 ,
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