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1
The Effects of Goal-compatible Associations on Brand Evaluation
The Effects of Goal-compatible Associations on Brand Evaluation
Labroo, A. A., | Association for Consumer Research | 2005 ,
2
The Role of Goal-Related Associations in Judgment and Behavior
The Role of Goal-Related Associations in Judgment and Behavior
Labroo, A. A., | Association for Consumer Research | 2005 ,
3
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Labroo, A. A., | Association for Consumer Research | 2005 ,
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