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1
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
Effect of Price Matching Guarantees on Consumers' Perceptions of Fairness
Kukar-Kinney, M., | Association for Consumer Research | 2005 ,
2
"Hi, I'm a Compulsive Buyer:" A Content Analysis of Themes from Testimonial Telephone Calls at QVC
"Hi, I'm a Compulsive Buyer:" A Content Analysis of Themes from Testimonial Telephone Calls at QVC
Ridgway, N. M., | Association for Consumer Research | 2005 ,
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