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1
Promotion Reactance: The Role of Effort-Reward Congruity
Promotion Reactance: The Role of Effort-Reward Congruity
Kivetz, R., | Association for Consumer Research | 2005 ,
2
Principles or Probabilities: When Value Overshadows Expected Value
Principles or Probabilities: When Value Overshadows Expected Value
Urminsky, O., | Association for Consumer Research | 2005 ,
3
Goals and Mindsets in Consumer Choice
Goals and Mindsets in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
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