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1
Designing Effective Refutations: Perceptual Similarity and Belief Change
Designing Effective Refutations: Perceptual Similarity and Belief Change
Johar, G. V., | Association for Consumer Research | 2005 ,
2
Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion
Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion
Mukhopadhyay, A., | Association for Consumer Research | 2005 ,
3
How Well Do You Know Me? Consumer Calibration of Others' Knowledge
How Well Do You Know Me? Consumer Calibration of Others' Knowledge
Gershoff, A. D., | Association for Consumer Research | 2005 ,
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