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1
Advertised Reference Prices as Semantic Anchors
Advertised Reference Prices as Semantic Anchors
Janiszewski, C., | Association for Consumer Research | 2005 ,
2
Preference Reversals Induced by Screening: Biasing Effects of a Two-Stage Decision Task
Preference Reversals Induced by Screening: Biasing Effects of a Two-Stage Decision Task
Chakravarti, A., | Association for Consumer Research | 2005 ,
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