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1
Survey Participation Effects on Customer Purchase Behavior: Increased Judgment Accessibility or Positivity?
Survey Participation Effects on Customer Purchase Behavior: Increased Judgment Accessibility or Positivity?
Dholakia, U. M., | Association for Consumer Research | 2005 ,
2
The Social Influence of Brand Community: Evidence from European Car Clubs
The Social Influence of Brand Community: Evidence from European Car Clubs
René Algesheimer, | American Marketing Association | 2005 ,
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