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1
Decision Focus and Consumer Choice Among Assortments
Decision Focus and Consumer Choice Among Assortments
Chernev, A., | Association for Consumer Research | 2005 ,
2
Product Assortment and Variety-Seeking in Consumer Choice
Product Assortment and Variety-Seeking in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
3
The Price of Choice: Differentiation and Parity in Assortment Pricing
The Price of Choice: Differentiation and Parity in Assortment Pricing
Chernev, A, | Association for Consumer Research | 2005 ,
4
Goals and Mindsets in Consumer Choice
Goals and Mindsets in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
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