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1
Magnifying Effects of Immediate Consumer Experiences
Magnifying Effects of Immediate Consumer Experiences
Carmon, Z., | Association for Consumer Research | 2005 ,
2
Indeterminacy and Live Television
Indeterminacy and Live Television
Vosgerau, J., | Association for Consumer Research | 2005 ,
3
Placebo Effects in Marketing Contexts: Influence of Sales Promotions on the Efficacy of Health Supplements
Placebo Effects in Marketing Contexts: Influence of Sales Promotions on the Efficacy of Health Supplements
Shiv, B., | Association for Consumer Research | 2005 ,
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