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1
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
Explaining the Elusive Matching Effect in Attitude Change: Experiential Contrast
Sellier, A.-L., | Association for Consumer Research | 2005 ,
2
Goal Strength, Preference, and the Structure of Goals
Goal Strength, Preference, and the Structure of Goals
Markman, A. B., | Association for Consumer Research | 2005 ,
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