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1
How Vulnerable Are Consumers to Persuasion Attempts?
How Vulnerable Are Consumers to Persuasion Attempts?
Bosmans, A., | Association for Consumer Research | 2005 ,
2
When Feelings Influence Product Evaluations (and When They Do Not): Discrete-Affect-Validation and the Role of Consumption Motives
When Feelings Influence Product Evaluations (and When They Do Not): Discrete-Affect-Validation and the Role of Consumption Motives
Bosmans, A., | Association for Consumer Research | 2005 ,
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