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1
Self-Construal, Reference Groups and Brand Meaning
Self-Construal, Reference Groups and Brand Meaning
Escalas, J. E., | Association for Consumer Research | 2005 ,
2
NonConscious Influences of the Social Environment on Consumer Preferences
NonConscious Influences of the Social Environment on Consumer Preferences
Ferraro, R., | Association for Consumer Research | 2005 ,
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