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1
A multidimensional Approach to Measuring Attribute Importance
A multidimensional Approach to Measuring Attribute Importance
K. van Ittersum, | Association for Consumer Research | 2004 ,
2
Improving Attribute-Importance Measurement: A Reference-Point Approach
Improving Attribute-Importance Measurement: A Reference-Point Approach
K. van Ittersum, | Association for Consumer Research | 2004 ,
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