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1
Navigating between virtues and vices : Moderators of decisions involving Hedonic Versus utilitarian choices
Navigating between virtues and vices : Moderators of decisions involving Hedonic Versus utilitarian choices
Uzma Khan, | Association for Consumer Research | 2004 ,
2
Licensing effect of past credentials on sequential choices
Licensing effect of past credentials on sequential choices
Ravi Dhar, | Association for Consumer Research | 2004 ,
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