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1
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
M.A. Strahilevitz, | Association for Consumer Research | 2004 ,
2
Feeling Badly Helps: Negative Affect and Giving Behavior
Feeling Badly Helps: Negative Affect and Giving Behavior
Lee S. N,, | Association for Consumer Research | 2004 ,
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