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1
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions
Sridhar Narayanan, | American Marketing Association | 2004 ,
2
Marguerre shell type secant matrices for the postbuckling analysis of thin, shallow composite shells
Marguerre shell type secant matrices for the postbuckling analysis of thin, shallow composite shells
S.Arul Jayachandran, V. Kalyanaraman, R. Narayanan, | 국제구조공학회(TECNO-PRESS) | 2004 ,
3
Finance for strategic decision marking : what non-financial managers need to know
Finance for strategic decision marking : what non-financial managers need to know
Narayanan , M P, 327-N218f | Jossey-Bass | 2004 327-N218f,
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