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1
The Effect of Making Risk Estimates on Consumer Preferences
The Effect of Making Risk Estimates on Consumer Preferences
N. Lurie, | Association for Consumer Research | 2004 ,
2
It could happen to me : Risk estimates and the positivity / negativity bias
It could happen to me : Risk estimates and the positivity / negativity bias
Nicholas Lurie, | Association for Consumer Research | 2004 ,
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