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1
Drivers of Hedonic Choice
Drivers of Hedonic Choice
J.J. Inman, | Association for Consumer Research | 2004 ,
2
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
3
Variety-Seeking Strategies in Hedonic Choice
Variety-Seeking Strategies in Hedonic Choice
J. Boter, | Association for Consumer Research | 2004 ,
4
Revenue Rquivalence in Online Auctions: The Case of Yahoo and eBay
Revenue Rquivalence in Online Auctions: The Case of Yahoo and eBay
R. Subramanian, | Association for Consumer Research | 2004 ,
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