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1
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
Gary L. Lilien, | Informs | 2004 ,
2
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
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