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1
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
Peter R. Darke, | Association for Consumer Research | 2004 ,
2
Consumer reations to marketing practices : Skepticism, suspction and payback
Consumer reations to marketing practices : Skepticism, suspction and payback
Peter R Darke, | Association for Consumer Research | 2004 ,
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