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1
Hidden Effects of Persuasion
Hidden Effects of Persuasion
Z.L. Tormala, | Association for Consumer Research | 2004 ,
2
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Wheeler S. C,, | Association for Consumer Research | 2004 ,
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