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Avoiding betrayal over choosing safety? the moderating effects of type of betrayal, type of choice, and choosing for others on betratal aversion
Avoiding betrayal over choosing safety? the moderating effects of type of betrayal, type of choice, and choosing for others on betratal aversion
Andrew D Gershoff, | Association for Consumer Research | 2004 ,
2
You done me wrong(and that ain't right) : the role of betrayal in consumer behavior
You done me wrong(and that ain't right) : the role of betrayal in consumer behavior
Andrew D Gershoff, | Association for Consumer Research | 2004 ,
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