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Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
Shimp, Terence A., 326.14-S556a | Thomson/South-Western | 2003 326.14-S556a,
2
Advertising and integrated brand promotion
Advertising and integrated brand promotion
OGuinn, Thomas C., 326.14-O35a | Thomson/South-Western | 2003 326.14-O35a,
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Advertising Age
Crain Communications Inc. (MI) [, ]