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1
Consumer Understanding of Prices and Profits
Consumer Understanding of Prices and Profits
Pracejus, J. W., | Association for Consumer Research | 2003 ,
2
Visuals Are Information: How Meaning is Transferred to Consumers through Executional Elements in Advertising
Visuals Are Information: How Meaning is Transferred to Consumers through Executional Elements in Advertising
Pracejus, J. W, | Association for Consumer Research | 2003 ,
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